Hey there! 🤙

I'm a Brazilian-born Creative Director with a hands-on approach, a heart for storytelling, an eye for detail, and a knack for turning wild ideas into reality.

Born and bred in the lively streets of Rio de Janeiro, my journey has taken me on a whirlwind tour of the world, from the frosty fields of Idaho to the bustling hubs of São Paulo and San Francisco, finally landing me in the vibrant melting pot of London.

With over 20 years of global experience, I've had the incredible opportunity to work with some of the biggest names in the game, from Samsung, Lexus, and Google to Nike, crafting award-winning work recognized at prestigious shows such as Cannes Lions, Clios, One Show, LIA, Campaign Big, and Eurobest.

I believe that great work can change people’s lives and should involve problem-solving, collective courage, trusting your guts, and crafting the hell out of things.

Throughout my career, I’ve created work that has helped visually impaired people learn how to play an instrument, treated the fear of heights of a two-time gold Olympic medalist, redefined the meaning of the Pink October month, helped illiterate people learn to read and write in 8 months, and along the way have created a TV series about travel.

However, my journey extends far beyond the walls of boardrooms and brainstorming sessions; it's about embracing life's unexpected twists and turns. From my days as a law school drop-out, my adventures living on a sheep farm in Idaho, to working in an African shop whilst doing film school in San Francisco, each experience has enriched my journey and shaped my unique perspective on the world.

As I continue on this journey, I'm eager to connect with like-minded individuals who share my passion for creativity, innovation, and making a positive impact.

Let's connect!

thesergioalves@gmail.com

+44 (0) 750 6371 923