Samsung ‘Emotion for Strong Hearts’
Group Creative Director
Cheil Worldwide
For the launch of the new QLED TV in the LATAM market, during the World Cup, we crafted “Emotion for Strong Hearts” a digital campaign that recounts real-life stories of how television played a pivotal role in the lives of football fans.
Trailer
Episode 1
A girl who didn't let prejudice get in the way of her love for football.
Episode 2
Alzheimer's could not end the love for football that Alejandro and his grandfather had shared since he was a little boy.
Episode 3
José's father didn’t let him watch his team's game at the stadium. But that didn't stop him at all.
Episode 4
One birthday party that started badly, but thanks to football, had a happy ending.
Episode 5
Peru's football icon, Paolo Guerrero, shares his passion for the sport and reflects on the emotions of competing in the World Cup.
