Samsung Galaxy
Group Creative Director
Cheil Worldwide
While leading the creative work for Samsung in Brazil, I played a pivotal role in launching numerous products throughout the year.
Two notable examples are our campaigns for the Galaxy A and Note 8 releases. As part of an integrated approach, the following work showcases activations and branded content that effectively tapped into cultural trends.
Galaxy A ↴
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Galaxy A ↴ 〰️
For the launch of the Galaxy A, we crafted a magazine and presented a unique challenge to the globally renowned DJ Alok: to produce a music video inspired by the sounds of the Billboard Music Awards in Las Vegas, utilizing solely the Galaxy A 2017 to encapsulate the city's ambiance.
Galaxy Note ↴
Galaxy Note ↴
For the Galaxy Note 8 launch, we collaborated with Vice Brazil to co-create a series. This series documented various cultural activities throughout Brazil, offering audiences an immersive experience of the country's vibrant cultural scene.