Palmeiras F. C. ‘Pink Checkpoint’
Group Creative Director
Cheil Worldwide
Palmeiras F. C. is one of Brazil's largest football clubs boasting around 4 million female active supporters.
During Pink October month, on match days, instead of searching for weapons and prohibited items, nurses searched for something potentially more lethal: a breast cancer lump.
Case Study ↴
Case Study ↴
Awards
Ampro Awards, Grand Prix
Ampro Awards, Gold Activation
El Ojo, Shortlist PR
El Ojo, Shortlist Health&Pharma