
Núcleo Memória ‘Streets of Shame’
Group Creative Director
Cheil Worldwide
During the Military Coup Anniversary, various dictators replaced signs honouring military figures from Brazil's dictatorship, sparking controversy.
In response, we launched a guerrilla campaign against these signs, shedding light on past atrocities and igniting public discourse. Núcleo Memória, an NGO dedicated to human rights and political memory preservation, stands at the forefront of this cause.
Case Study ↴
Case Study ↴
Guerrilla ↴
Guerrilla ↴
Awards
Cannes, Shortlist Promo
Epica, Bronze PR
FIAP, Gold PR
El Ojo Iberoamérica, Bronze PR