Núcleo Memória ‘Streets of Shame’

Group Creative Director

Cheil Worldwide

During the Military Coup Anniversary, various dictators replaced signs honouring military figures from Brazil's dictatorship, sparking controversy.

In response, we launched a guerrilla campaign against these signs, shedding light on past atrocities and igniting public discourse. Núcleo Memória, an NGO dedicated to human rights and political memory preservation, stands at the forefront of this cause.

Case Study ↴

Case Study ↴

Guerrilla ↴

Guerrilla ↴

Awards

Cannes, Shortlist Promo

Epica, Bronze PR

FIAP, Gold PR

El Ojo Iberoamérica, Bronze PR

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